top of page

Say goodbye to B2B jargon and hello to case studies & copy that read like best-selling fiction

Spend less time telling people what you do and why it's valuable, and more time doing it

Your offerings are too important to be misunderstood

"Kaitlyn can see the bigger picture and connect your words with your intent. Too many of us lack the ability to see that our intent does not match our words and we are left wondering why people can't see it."

-Satisfied client

Finding the right words can be hard

Virtual high five me if this sounds like you:

  • You know what you do is valuable, but it’s difficult to put that value into words, especially words that get your prospects to say yes


  • You have copy on your website, but you know it can be better

  • You want it to feel easy for people to understand what you do, even if what you do is a little complicated, nuanced, or quirky

  • You’ve put a lot of thought into your business’s values, and you want your values to come across in your copy

  • You want copy that speaks to the people in your industry and shows  your expertise. You want to be proud to share what you do.

  • You’re busy, so you want to work with a copywriter you can trust to get it right (on the first or second round of edits, not the seventeenth)


I'm Kaitlyn. Taking complicated concepts and making them fun to read is my jam.

I know you can accomplish great things with the power of phenomenal copy on your side. And I’m rooting for you.

I write case studies for service providers who want to spend less time telling people what they do and why it's valuable, and more time doing it.
Kaitlyn Hickmann headshot.jpg

What if marketing what you do could make you feel proud?

You do amazing work. You deserve to feel proud to share it

Case study is really just a fancy way to say story. And a compelling story is an asset you can use again and again to...

Attract new customers

Everybody loves a good story. So much so that people voluntarily seek them out. In short, they're fun to read. And this makes them great lead magnets.

Make your new leads remember you

Did you know stories are remembered up to 22 times more than facts alone? And that's a good thing, because not everyone is ready to buy right now. Some people are in it for the long haul.

Answer your prospects' questions

and address their objections. So that by the time they get to the bottom of the page, there’s no selling or explaining left for you to do. They’re ready to get started

Feel proud when sharing your work

Never cringe when you hit Post again. The best thing about highlighting your clients' stories is that it doesn't feel like marketing (even though it is).


Oh, and sell!

When your copy helps your reader understand what you do, why it's valuable, and how your product would be useful for them, they're ready to seal the deal. And when you don't have to do all that selling, it frees up time so you can get back to being a goofball with your humans, streaming The Office for the 16th time, or sitting on a beach with a book in your hands. We believe in work-life balance around here.

Start a conversation about compelling customer success stories that convert prospects into customers, so you can get back to doing... well? All that other stuff on your plate

My clients are kind of the best

Screen Shot 2021-09-01 at 4.15.19 PM.png
Screen Shot 2021-05-17 at 6.46_edited.png
Screenshot_2021-09-01 Notion – The all-in-one workspace for your notes, tasks, wikis, and
Kaitlyn was super responsive and easy to work with. Once I briefed her about the product (which is pretty confusing), she took off and was able to work independently. I really appreciated that because I didn't have the time or energy to also manage a freelancer. Kaitlyn's a brand personality and brand voice genius. She helped me take copy that had been pretty boring/functional and turn it into something that was FUN to read.”

Grace Baldwin, Hiber

“Honestly, take advantage while she's fresh and new and relatively undiscovered. She's incredibly talented and I feel like she'll be highly in demand and booked out really, really soon.”

Annie Bacher

With the Right Platform, Everything Is Possible

Try Us Out

No credit card needed

bottom of page